| This is Rodeo |
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Rodeo started in Italy in June 2003. The idea was to create a unique editorial project never done before. The basic concept was to create a high quality fashion magazine with the best photographers, stylists and writers in the world catering to the earliest adopters and trendsetters-for free. By doing this, and at the same time making sure it was attractive to a wider audience, Rodeo would get rid itself of the problem almost all high end glossy magazines face: a poor circulation. Rodeo would attract both the quality and the quantity.
By creating the magazine in the tabloid format Rodeo also changed the face of the fashion magazine. Rodeo created a medium for advertisers where they could be sure to stand out.
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